New Hartford, N.Y., July 29, 2026 ] - Utica National Insurance Group announced a new partnership with the Buffalo Bills, becoming An Official Home, Auto, and Business Insurance Partner of the Buffalo Bills.
This collaboration marks a significant milestone for Utica National, representing the largest corporate sponsorship in the company’s history.
“This partnership brings together two organizations that know what it means to show up — for our communities, our customers, and our fans,” said Kristen Martin, President and CEO of Utica National. “We’re proud to stand alongside the Buffalo Bills and bring Bills’ energy to everything we do.”
From the stadium to neighborhoods across the region, the partnership will come to life through high-impact, fan-driven, and community-focused experiences — including game day activations, co-branded community initiatives, and integrated marketing campaigns that connect people in meaningful ways.
“We’re thrilled to welcome Utica National Insurance Group as an Official Partner of the Buffalo Bills,” said Jason Hartlund, Chief Commercial Officer of the Buffalo Bills. “Their commitment to community and excellence closely aligns with our values, and we look forward to working together to create unique experiences for our fans and make a lasting impact across Western New York.”
Both organizations are rooted in a shared belief that strong communities are built through teamwork, trust, and connection. This partnership brings together two organizations ready to make an impact on and off the field.
As the season approaches, Utica National will roll out a series of exciting campaigns and engagements designed to celebrate the partnership, energize fans, and reinforce its commitment to protecting what matters most.
About Utica National
Utica National Insurance Group is a nationally recognized group of insurers, providing personal and commercial insurance products and services, with the second-largest errors and omissions business in the United States. The member companies of Utica National sell their products through more than 2,500 independent insurance agents and employ over 1,300 people countrywide. The lead insurance company of the group, Utica Mutual Insurance Company, was founded in 1914 and is headquartered in New Hartford, New York.
About Highmark Stadium
Highmark Stadium, home of the National Football League's Buffalo Bills, will open in 2026 in Orchard Park, New York, a suburb of Buffalo. In conjunction with Legends and architectural firm Populous, the Bills have left no stone unturned in covering every innovative element of new stadium design and fan amenities, featuring iconic Buffalo architecture and the deep-rooted spirit of Bills Mafia. The open-air, football-first venue will feature premium, reserved seating that delivers an elevated game day experience & atmosphere. A striking canopy structure will provide seating bowl coverage, enhancing fan comfort and protection from the elements. Fans will enjoy 360-degree concourses, frictionless food and beverage marketplaces, and cutting-edge audio/visual features that will set a new sporting stadium standard. With expandable capacity, Highmark Stadium will be the premier destination for major events beyond football. This transformative project is a public-private partnership between the Buffalo Bills, New York State, and Erie County. For the latest updates, download the Bills App or visit buffalobills.com.